Grants and Contributions:
Title:
Customer segmentation analysis and defined Customer Personas to support our improved company outbound sales channels with repeatable sales & marketing processes.
Agreement Number:
936685
Agreement Value:
$30,000.00
Agreement Date:
Nov 1, 2019 - Mar 31, 2020
Description:
This project will allow us to interview our customers to determine the voice of customers, to determine customer personas, to perform market analysis, to identify lead generation (outbound) strategies and improve our sales & marketing processes.
Organization:
National Research Council Canada
Expected Results:
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Location:
Kitchener, Ontario, CA N2G 4X8
Reference Number:
172-2019-2020-Q3-936685
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
804554392
Recipient Type:
For-profit organization
Recipient's Legal Name:
Rapid Novor Inc.
Federal Riding Name:
Kitchener Centre
Federal Riding Number:
35045
Program:
Industrial Research Assistance Program – Contributions to Firms
Program Purpose:
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Coverage:
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation.
NAICS Code:
54171