Grants and Contributions:

Back to search

Title:

Go To Market Strategy & Launch Project

Agreement Number:

948193

Agreement Value:

$49,999.00

Agreement Date:

Apr 16, 2020 - Apr 2, 2021

Description:

Key business goals: * Accelerate growth through digital marketing strategies while developing our own direct to consumer program. Manifest consistency, brand relevance and consumer eduction. *Assess current assets and effectiveness, developing a strategy to optimize and improve these efforts while developing associated assets. * Launch re-branded aluminum can and expand nationally through Canadian market, followed by international markets. * Increase distribution channels and direct to consumer revenues (Sustainable mix of in-store revenue and online growth). * Utilize environmental benefits and cost of shipping efficiencies launching aluminum cans to market.

Organization:

National Research Council Canada

Expected Results:

The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization

Location:

Toronto, Ontario, CA M4E 2E1

Reference Number:

172-2020-2021-Q1-948193

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

755254497

Recipient Type:

For-profit organization

Additional Information:

This agreement has been amended 1 time(s). The end date of this agreements has been modified by 28 days.

Amendment Date

Feb 19, 2021

Recipient's Operating Name:

Crazy D's Sparkling Prebiotic

Recipient's Legal Name:

Crazy D's All Natural Labs Inc.

Federal Riding Name:

Beaches--East York

Federal Riding Number:

35007

Program:

Industrial Research Assistance Program – Contributions to Firms

Program Purpose:

Coverage:

IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation.

NAICS Code:

3121

Amendments:

See Amendments