Grants and Contributions:

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Title:

Product lead prospect conversion and commercialization

Agreement Number:

952703

Agreement Value:

$50,000.00

Agreement Date:

Jul 1, 2020 - Feb 28, 2021

Description:

Socialpeeks has developed technology that allows marketers to access data from the APIs of the major social media platforms. This project is focused on the commercialization and user adoption of that technology. This project will involve tracking user behaviour in Socialpeeks’ digital assets (ie, the Socialpeeks Chrome Extension and the Socialpeeks Web Platform) to refine and push new users through a demonstrable experience of the final reporting tool. The project is considered an overall success if we can demonstrate new users converting, on their own, into becoming paying customers (ie, long-tail commercialization of paid organic content creation).

Organization:

National Research Council Canada

Expected Results:

The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization

Location:

Waterloo, Ontario, CA N2J 3T2

Reference Number:

172-2020-2021-Q1-952703

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

827076373

Recipient Type:

For-profit organization

Recipient's Operating Name:

Socialpeeks

Recipient's Legal Name:

Empiricast Inc

Federal Riding Name:

Waterloo

Federal Riding Number:

35112

Program:

Industrial Research Assistance Program – Contributions to Firms

Program Purpose:

Coverage:

IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation.

NAICS Code:

519130