Title:
Youth - Retargeting tactics for a digital pivot
Agreement Value:
$20,000.00
Agreement Date:
Jul 2, 2020 - Jan 31, 2021
Description:
rTraction is in the midst of a pivot of its business model to be able to assist organizations make a digital pivot. We will use both strategic and tactical marketing analysis to shift the brand perception and search results for rTraction
Organization:
National Research Council Canada
Expected Results:
The purpose of IRAP’s Youth Employment Program is to assist in increasing the supply of highly qualified people, promoting the benefits of advanced studies, demonstrating federal leadership by investing in the skills required to meet the needs of the knowledge economy and facilitating the transition of highly skilled young people to a rapidly changing labour market.
Location:
London, Ontario, CA N6B 2N4
Reference Number:
172-2020-2021-Q2-953078
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
869572610
Recipient Type:
For-profit organization
Additional Information:
This agreement has been amended 1 time(s). The total amended value is 20,000 dollars.
Amendment Date
Sep 17, 2020
Recipient's Operating Name:
Ellipsis Digital
Recipient's Legal Name:
rTraction Canada, Inc.
Federal Riding Name:
London North Centre
Federal Riding Number:
35052
Program:
Industrial Research Assistance Program – Youth Employment Program
Program Purpose:
The purpose of IRAP’s Youth Employment Program is to assist in increasing the supply of highly qualified people, promoting the benefits of advanced studies, demonstrating federal leadership by investing in the skills required to meet the needs of the knowledge economy and facilitating the transition of highly skilled young people to a rapidly changing labour market.
Coverage:
IRAP Youth Employment Program projects stimulate wealth creation for Canada through technological innovation.