Grants and Contributions:
Title:
ARP-Ad monetization for native mobile platforms
Agreement Number:
953932
Agreement Value:
$46,000.00
Agreement Date:
May 11, 2020 - Apr 30, 2021
Description:
Today, ESR is not adequately monetizing our platform for advertising due to limitations in our legacy mobile platform native codebases. The mobile platform is native iOS and Android and was not originally designed to accommodate advertising. Now that we have over 150,000 users we can monetize traffic with advertising. Adding advertising to our mobile platforms will yield a new custom ad trafficking model and revenue stream that will enable us to scale as the business builds.
Organization:
National Research Council Canada
Expected Results:
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Location:
Toronto, Ontario, CA M6J 0C2
Reference Number:
172-2020-2021-Q2-953932
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
801163601
Recipient Type:
For-profit organization
Additional Information:
This agreement has been amended 1 time(s). The end date of this agreements has been modified by 212 days.
Amendment Date
Nov 9, 2020
Recipient's Operating Name:
EatSleepRIDE
Recipient's Legal Name:
EatSleepRIDE Mobile Inc.
Federal Riding Name:
Spadina--Fort York
Federal Riding Number:
35101
Program:
Industrial Research Assistance Program – Contributions to Firms
Program Purpose:
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Coverage:
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation.
NAICS Code:
511211
Amendments: