Grants and Contributions:

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Title:

Content Framework for "Bottom of the Funnel" Acquisition

Agreement Number:

953941

Agreement Value:

$30,000.00

Agreement Date:

Jul 20, 2020 - Feb 28, 2021

Description:

This project involves developing a content framework for Zoocasa’s news and market research centre to drive acquisitions of high-intent real estate users. Project deliverables include competitive research; SEO keyword research; recommendations for platform improvements based on anonymized user research/tracking platforms (such as Crazy Egg, Google Analytics); insights on new conversion points; and identification of content that will convert high-intent users into clients. High-intent, or “bottom of the funnel”, users refers to users who are ready to make a transaction decision; in the context of Zoocasa and the real estate market, this means that a user is ready to meet with a real estate agent in order to buy or sell their home.

Organization:

National Research Council Canada

Expected Results:

The purpose of IRAP’s Youth Employment Program is to assist in increasing the supply of highly qualified people, promoting the benefits of advanced studies, demonstrating federal leadership by investing in the skills required to meet the needs of the knowledge economy and facilitating the transition of highly skilled young people to a rapidly changing labour market.

Location:

Toronto, Ontario, CA M5A 4N3

Reference Number:

172-2020-2021-Q2-953941

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

821615564

Recipient Type:

For-profit organization

Recipient's Operating Name:

Zoocasa

Recipient's Legal Name:

Zoocasa Realty Inc.

Federal Riding Name:

Toronto Centre

Federal Riding Number:

35108

Program:

Industrial Research Assistance Program – Youth Employment Program

Program Purpose:

Coverage:

IRAP Youth Employment Program projects stimulate wealth creation for Canada through technological innovation.

NAICS Code:

511211