Grants and Contributions:
Title:
Marketing ROI Forecaster
Agreement Number:
955591
Agreement Value:
$82,243.00
Agreement Date:
Aug 3, 2020 - Mar 31, 2021
Description:
- Budget forecasting tool will provide optimized recommendation for allocation
- Will continually update and monitor optimization opportunities
- Comparison of results to goals through anomaly alerts
- Integrate with content recommendations to identify changes or new campaigns that would provide better results
Organization:
National Research Council Canada
Expected Results:
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Location:
London, Ontario, CA N6A 2R4
Reference Number:
172-2020-2021-Q2-955591
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
814273363
Recipient Type:
For-profit organization
Recipient's Legal Name:
Morphio Inc.
Federal Riding Name:
London North Centre
Federal Riding Number:
35052
Program:
Industrial Research Assistance Program – Contributions to Firms
Program Purpose:
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Coverage:
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation.
NAICS Code:
511211