Grants and Contributions:

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Title:

Developing Digital Marketing Efficiencies for a Mobile Technology for Swallowing Disorders

Agreement Number:

971323

Agreement Value:

$30,000.00

Agreement Date:

May 1, 2021 - Oct 31, 2021

Description:

The project will focus on generating market traction in the US for a new mobile technology that was developed in Canada for patients with dysphagia. The project will focus on strategically segmenting markets and analyzing impacts of different SEO content and advertising strategies that are deployed digitally. This will include, but is not limited to, lean A/B testing of new product landing pages for customers, as well as data-based testing of different geographic and demographic marketing channels to determine those that lead to higher rates of consumer conversion. The end result will be to improve our end-to-end customer experience across multiple channels and customer touch points.

Organization:

National Research Council Canada

Expected Results:

The purpose of IRAP’s Youth Employment Program is to assist in increasing the supply of highly qualified people, promoting the benefits of advanced studies, demonstrating federal leadership by investing in the skills required to meet the needs of the knowledge economy and facilitating the transition of highly skilled young people to a rapidly changing labour market.

Location:

Edmonton, Alberta, CA T5K 2R5

Reference Number:

172-2021-2022-Q1-971323

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

729053926

Recipient Type:

For-profit organization

Recipient's Legal Name:

True Angle Medical Technologies Inc.

Federal Riding Name:

Edmonton Centre

Federal Riding Number:

48014

Program:

Industrial Research Assistance Program – Youth Employment Program

Program Purpose:

Coverage:

IRAP Youth Employment Program projects stimulate wealth creation for Canada through technological innovation.

NAICS Code:

541710