Grants and Contributions:
Title:
Customer Insights Interactive Workshop
Agreement Number:
973913
Agreement Value:
$53,540.00
Agreement Date:
Jun 18, 2021 - Mar 31, 2022
Description:
OCAD U CO offers IRAP clients an eight-week participatory research workshop to learn how to foster empathy with customers, uncover customer needs, and develop impactful value propositions that align with customer motivations and behaviours. These services support IRAP’s mission to increase innovative capacity within clients and to offer innovation services to SMEs in Canada.
Organization:
National Research Council Canada
Expected Results:
The purpose of IRAP Contributions to Organizations is to support Organizations in building and integrating the innovation capacity in Canada for the benefit of Firms in Canada, primarily SMEs and to support Organizations in providing innovation assistance services to SMEs in Canada.
Location:
Toronto, Ontario, CA M5A 3Y5
Reference Number:
172-2021-2022-Q1-973913
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
792053738
Recipient Type:
For-profit organization
Recipient's Operating Name:
OCAD U CO
Recipient's Legal Name:
OCAD U CO Corp.
Federal Riding Name:
Toronto Centre
Federal Riding Number:
35108
Program:
Industrial Research Assistance Program – Contributions to Organizations
Program Purpose:
The purpose of IRAP Contributions to Organizations is to support Organizations in building and integrating the innovation capacity in Canada for the benefit of Firms in Canada, primarily SMEs and to support Organizations in providing innovation assistance services to SMEs in Canada.
Coverage:
IRAP Contributions to Organizations projects stimulate wealth creation for Canada through technological innovation.
NAICS Code:
611210