Grants and Contributions:
Title:
Programmatic and Open Auction Advertising Platform with Human-Centric Creative Review
Agreement Number:
974782
Agreement Value:
$740,000.00
Agreement Date:
Jun 1, 2021 - Jul 31, 2022
Description:
The creation and refinement of a proprietary advertising platform that takes a “digital fingerprint” of advertisement creative, subjects it to human review and tracks the same digital ad creative "fingerprint" as it flows through the advertisement channels.
Organization:
National Research Council Canada
Expected Results:
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Location:
Calgary, Alberta, CA T2S 3E6
Reference Number:
172-2021-2022-Q1-974782
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
815487889
Recipient Type:
For-profit organization
Additional Information:
This agreement has been amended 1 time(s). The total amended value is 250,000 dollars.
Amendment Date
Jan 10, 2022
Recipient's Operating Name:
kidoodle.tv
Recipient's Legal Name:
A Parent Media Co. Inc.
Federal Riding Name:
Calgary Centre
Federal Riding Number:
48004
Program:
Industrial Research Assistance Program – Contributions to Firms
Program Purpose:
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Coverage:
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation.
NAICS Code:
517310
Amendments: