Grants and Contributions:

Title:
Development of Strategic Marketing Plan
Agreement Number:
981288
Agreement Value:
$50,000.00
Agreement Date:
Dec 1, 2021 - Jan 31, 2023
Description:
Wheelhouse started as a brick & mortar indoor cycling studio but when the pandemic hit the firm launched an at-home and digital fitness app. A strategic marketing plan is necessary to take advantage of opportunity Wheelhouse scales.
Organization:
National Research Council Canada
Expected Results:

The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization

Location:
Regina, Saskatchewan, CA S4R 1B9
Reference Number:
172-2021-2022-Q3-981288
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
839636982
Recipient Type:
For-profit organization
Additional Information:

This agreement has been amended 1 time(s). The end date of this agreements has been modified by 62 days.

Amendment Date
Jan 21, 2022
Recipient's Operating Name:
Wheelhouse Cycle Club
Recipient's Legal Name:
101263141 Saskatchewan Ltd.
Federal Riding Name:
Regina--Qu'Appelle
Federal Riding Number:
47008
Program:
Industrial Research Assistance Program – Contributions to Firms
Program Purpose:

The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization

Coverage:
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation.
NAICS Code:
71394
Amendments: