Grants and Contributions:

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Title:

Market Research - next gen product

Agreement Number:

985368

Agreement Value:

$31,731.00

Agreement Date:

Jan 31, 2022 - Apr 29, 2022

Description:

This project is the research and development required to build the next version of daXai, our marketing membership platform. This project will look at three areas: Competitive Intelligence – what has happened in this space in the past 12 months including other commercial solutions as well as ISV partner marketing portals. Feature requests – consolidate and evaluate all of the requests for new features collected by our surveys, beta user feedback, internal team and competitive intelligence. Rank and prioritize and determine if the feature is build or buy. Analytics – evaluate the necessary requirements for the dashboards, reporting and analytics needed.

Organization:

National Research Council Canada

Expected Results:

The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization

Location:

Toronto, Ontario, CA M4G 3V1

Reference Number:

172-2021-2022-Q4-985368

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

834440018

Recipient Type:

For-profit organization

Recipient's Legal Name:

Mercer-MacKay Solutions Inc.

Federal Riding Name:

Don Valley West

Federal Riding Number:

35021

Program:

Industrial Research Assistance Program – Contributions to Firms

Program Purpose:

Coverage:

IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation.

NAICS Code:

51121