Grants and Contributions:

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Title:

Display Campaigns Capability

Agreement Number:

988982

Agreement Value:

$50,000.00

Agreement Date:

Apr 1, 2022 - Oct 31, 2022

Description:

The challenge of this project is to create an integration that allows ad campaigns to be scheduled in a day parting format. The use case is for a hospitality services provider - like a pub. Pubs have events that run daily ie: 1/2 price wine Tuesdays, a UFC fight, a band etc. that they need to promote to get more patrons in for the event. Because people do not search for events they are unaware of we need to create a way for the pub to reach a nearby consumer on the appropriate day (Tuesdays) at the appropriate time (3:30pm - 7pm) and spend the allocated daily budget ($25.00 per day). The challenge is to build a system that can do that by directly integrating into the Google Display Ads platform to help small businesses.

Organization:

National Research Council Canada

Expected Results:

The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization

Location:

Calgary, Alberta, CA T2S 2T4

Reference Number:

172-2022-2023-Q1-988982

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

855311148

Recipient Type:

For-profit organization

Recipient's Legal Name:

Shop To It Inc.

Federal Riding Name:

Calgary Centre

Federal Riding Number:

48004

Program:

Industrial Research Assistance Program – Contributions to Firms

Program Purpose:

Coverage:

IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation.

NAICS Code:

45399