Grants and Contributions:

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Title:

Customer Indoor Position Tracking

Agreement Number:

998412

Agreement Value:

$250,000.00

Agreement Date:

Dec 1, 2022 - Oct 31, 2023

Description:

Based on Motiv’s deep knowledge and first-hand experience of the challenges in the customer analytics space, the team has built Motiv Analytics, a unified customer analytics platform that enables organizations to collect and analyze first-party omnichannel customer data. Following the Privacy by Design framework, Motiv takes a proactive approach to ensure Motiv Analytics helps organizations meet, and exceed, international privacy regulations requirements including GDPR, CCPA and PIPEDA. The “Customer Indoor Position Tracking” project aims to accelerate the development of a position tracking technology which enable retailers to measure customers’ position for data analysis and store layout optimizations.

Organization:

National Research Council Canada

Expected Results:

The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization

Location:

Calgary, Alberta, CA T2P 2X6

Reference Number:

172-2022-2023-Q3-998412

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

719597320

Recipient Type:

For-profit organization

Recipient's Operating Name:

Motiv

Recipient's Legal Name:

Motiv Studio Ltd.

Federal Riding Name:

Calgary Centre

Federal Riding Number:

48004

Program:

Industrial Research Assistance Program – Contributions to Firms

Program Purpose:

Coverage:

IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation.

NAICS Code:

511211