Grants and Contributions:

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Title:

Youth - MetaDSP development

Agreement Number:

1000168

Agreement Value:

$30,000.00

Agreement Date:

Dec 19, 2022 - Jun 30, 2023

Description:

The project is to automate the entire programmatic advertising buying cycle – from the data/planning phase to the buying/execution phase, and on to an automated, but agnostic, approach to DSPs (demand-side platforms). This will enable smaller agencies to better control their margins while driving material, cost-saving efficiencies. This project is to create the AI-enabled database which employs data science and machine learning/AI algorithms which will serve as the base for the future MetaDSP software application. The AI-enabled database will be unique insofar as it will be able to both store and process very large amounts of data using sophisticated, and yet undeveloped, machine learning algorithms.

Organization:

National Research Council Canada

Expected Results:

The purpose of IRAP’s Youth Employment Program is to assist in increasing the supply of highly qualified people, promoting the benefits of advanced studies, demonstrating federal leadership by investing in the skills required to meet the needs of the knowledge economy and facilitating the transition of highly skilled young people to a rapidly changing labour market.

Location:

Toronto, Ontario, CA M5J 2M4

Reference Number:

172-2022-2023-Q4-1000168

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

755586112

Recipient Type:

For-profit organization

Recipient's Operating Name:

PDi

Recipient's Legal Name:

Prime Datalytics inc.

Federal Riding Name:

Spadina--Fort York

Federal Riding Number:

35101

Program:

Industrial Research Assistance Program – Youth Employment Program

Program Purpose:

Coverage:

IRAP Youth Employment Program projects stimulate wealth creation for Canada through technological innovation.

NAICS Code:

5112