Grants and Contributions:

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Title:

Meta DSP: a multi-DSP trading desk with AI/ML

Agreement Number:

1000242

Agreement Value:

$150,000.00

Agreement Date:

Dec 1, 2022 - Jul 31, 2023

Description:

The project is to automate the entire programmatic advertising buying cycle – from the data/planning phase to the buying/execution phase, and on to an automated, but agnostic, approach to DSPs (demand-side platforms). This will enable smaller agencies to better control their margins while driving material, cost-saving efficiencies. This project is to create the AI-enabled database which employs data science and machine learning/AI algorithms which will serve as the base for the future Meta DSP software application. The AI-enabled database will be unique insofar as it will be able to both store and process very large amounts of data using sophisticated, and yet undeveloped, machine learning algorithms.

Organization:

National Research Council Canada

Expected Results:

The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization

Location:

Toronto, Ontario, CA M5J 2M4

Reference Number:

172-2022-2023-Q4-1000242

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

755586112

Recipient Type:

For-profit organization

Additional Information:

This agreement has been amended 1 time(s). The total amended value is 150,000 dollars.

Amendment Date

Feb 24, 2023

Recipient's Operating Name:

PDi

Recipient's Legal Name:

Prime Datalytics inc.

Federal Riding Name:

Spadina--Fort York

Federal Riding Number:

35101

Program:

Industrial Research Assistance Program – Contributions to Firms

Program Purpose:

Coverage:

IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation.

NAICS Code:

5112

Amendments:

See Amendments