Grants and Contributions:

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Title:

Youth hire for digital marketing campaign

Agreement Number:

1004516

Agreement Value:

$30,000.00

Agreement Date:

Apr 1, 2023 - Sep 30, 2023

Description:

Using Data analytics to optimize Digital Marketing Campaigns & Location Choice for Growth Analyze and collect data for purpose of determining optimal locations for expansion. Data collected will include: - population demographics - income demographics - neighbourhood characteristics - current enrolment rates & additional revenue - competition - schedule vs enrolment Desired Outcomes: - ability to predict opportunties for growth in both participants and additional revenues streams - Optimize ad spend and reduce CPA - schedule optimization - Minimize marginal costs Implementation of Strategies and Expand Summer FC in Ontario for Summer of 2023

Organization:

National Research Council Canada

Expected Results:

The purpose of IRAP’s Youth Employment Program is to assist in increasing the supply of highly qualified people, promoting the benefits of advanced studies, demonstrating federal leadership by investing in the skills required to meet the needs of the knowledge economy and facilitating the transition of highly skilled young people to a rapidly changing labour market.

Location:

Calgary, Alberta, CA T2M 3S9

Reference Number:

172-2023-2024-Q1-1004516

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

739643500

Recipient Type:

For-profit organization

Recipient's Legal Name:

Summer FC Inc.

Federal Riding Name:

Calgary Confederation

Federal Riding Number:

48005

Program:

Industrial Research Assistance Program – Youth Employment Program

Program Purpose:

Coverage:

IRAP Youth Employment Program projects stimulate wealth creation for Canada through technological innovation.

NAICS Code:

611620