Grants and Contributions:
Title:
Business Innovation - Capital Formation Pilot
Agreement Number:
1005498
Agreement Value:
$500,000.00
Agreement Date:
May 1, 2023 - Mar 31, 2024
Description:
Medidas has developed an innovative technology stack that utilizes gamification, data aggregation and visualization to help solve a major societal issue. The proposed project will enable the trial of the TrypScore suite of products, unique geo-targeted digital marketing model and driver behaviour modification processes towards their mission of reducing fatalities from vehicle collisions. Successful trials will lead to a replicable, scalable model which can be expanded into a full launch across markets, increase the valuation of the company and build a compelling narrative for a transformative fundraise to fuel accelerated growth and sustain the company's mission.
Organization:
National Research Council Canada
Expected Results:
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Location:
St. Albert, Alberta, CA T8N 6W2
Reference Number:
172-2023-2024-Q1-1005498
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
778186874
Recipient Type:
For-profit organization
Recipient's Legal Name:
Medidas Digital Inc.
Federal Riding Name:
St. Albert--Edmonton
Federal Riding Number:
48031
Program:
Industrial Research Assistance Program – Contributions to Firms
Program Purpose:
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Coverage:
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation.
NAICS Code:
511211