Grants and Contributions:
Title:
Data-Driven Experimentation to Optimize the Sales Funnel and Increase Conversions
Agreement Number:
1006553
Agreement Value:
$150,000.00
Agreement Date:
May 1, 2023 - Sep 29, 2023
Description:
Data-Driven Experimentation to Optimize the Sales Funnel and Increase Conversions.
Cognota is working on improving sales metrics that will lead to a predictable process that will scale and grow. Working alongside Marketing and Customer Success to generate pipeline and optimize conversions to increase annual recurring revenue (ARR).
Organization:
National Research Council Canada
Expected Results:
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Location:
Toronto, Ontario, CA M5L 1A9
Reference Number:
172-2023-2024-Q1-1006553
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
700973910
Recipient Type:
For-profit organization
Recipient's Operating Name:
Cognota/Synapse
Recipient's Legal Name:
Cognota Inc.
Federal Riding Name:
Toronto Centre
Federal Riding Number:
35108
Program:
Industrial Research Assistance Program – Contributions to Firms
Program Purpose:
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Coverage:
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation.
NAICS Code:
541514