Grants and Contributions:
Title:
Create & Optimize Top of Funnel Marketing Channels
Agreement Number:
1011594
Agreement Value:
$500,000.00
Agreement Date:
Sep 1, 2023 - Sep 30, 2024
Description:
This project aims to increase top-of-funnel marketing leads and Marketing Qualified Leads (MQLs) while minimizing customer acquisition cost (CAC) and maximizing visitor-to-MQL conversion rate through vertical-specific targeting and a/b testing.
Organization:
National Research Council Canada
Expected Results:
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Location:
Thornhill, Ontario, CA L3T 7P6
Reference Number:
172-2023-2024-Q3-1011594
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
836883173
Recipient Type:
For-profit organization
Additional Information:
This agreement has been amended 1 time(s). The end date of this agreements has been modified by 61 days.
Amendment Date
Jul 3, 2024
Recipient's Operating Name:
WELLNESSLIVINGINC.
Recipient's Legal Name:
Wellness Living Systems Inc.
Federal Riding Name:
Richmond Hill
Federal Riding Number:
35087
Program:
Industrial Research Assistance Program – Contributions to Firms
Program Purpose:
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Coverage:
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation.
NAICS Code:
518210
Amendments: