Grants and Contributions:

Title:

Business Innovation - Nix Sensor Ltd. new strategy for the print and packaging and online sectors of the colour measurement industry.

Agreement Number:

1014347

Agreement Value:

$175,000.00

Agreement Date:

Nov 1, 2023 - Mar 21, 2025

Description:

Nix Sensor Ltd. (Nix) has recently developed and released the “Nix Print Pro” software suite for PC and Mac. This software tool, in combination with a Nix spectrophotometer, allows for complete analysis and control of the printing press workflow. Nix now needs to develop an airtight marketing and customer acquisition plan to effectively find, filter, and convert potential customers to capitalize on our technology investments. This project lays out the go-to-market strategy for the Nix Print Pro software into 4 separate parts that will run in parallel: Develop a comprehensive market report with industry experts to create an effective strategy, start demand generation and conversion optimization activities, and optimize reporting.

Organization:

National Research Council Canada

Expected Results:

The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization

Location:

Hamilton, Ontario, CA L8L 6A1

Reference Number:

172-2023-2024-Q4-1014347

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

818364242

Recipient Type:

For-profit organization

Recipient's Legal Name:

Nix Sensor Ltd.

Federal Riding Name:

Hamilton Centre

Federal Riding Number:

35035

Program:

Industrial Research Assistance Program – Contributions to Firms

Program Purpose:

Coverage:

IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation.

NAICS Code:

334511