Grants and Contributions:

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Title:

Business Innovation - Real Time AI Personalization to Improve Customer Retention

Agreement Number:

1016615

Agreement Value:

$75,000.00

Agreement Date:

Apr 1, 2024 - Oct 31, 2024

Description:

This project seeks to improve customer retention on the company’s specialized children’s streaming service. Retention is directly linked to customer’s use and engagement with the service. There are 2 key drivers of engagement. 1) User experience while utilizing the streaming service. 2) Information and outreach activities that are meaningful and helpful to the customer prompting them to engage with the service. The project will undertake a series of product and marketing experiments leveraging these key drivers with the objective of, 1. Improving customer retention at critical months where customer churn is most critical. 2. Increasing average weekly watch time on the service.

Organization:

National Research Council Canada

Expected Results:

The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization

Location:

Edmonton, Alberta, CA T5M 0E2

Reference Number:

172-2023-2024-Q4-1016615

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

859670044

Recipient Type:

For-profit organization

Additional Information:

This agreement has been amended 1 time(s). The end date of this agreements has been modified by 31 days.

Amendment Date

Oct 1, 2024

Recipient's Legal Name:

Milo Productions Inc.

Federal Riding Name:

Edmonton Centre

Federal Riding Number:

48014

Program:

Industrial Research Assistance Program – Contributions to Firms

Program Purpose:

Coverage:

IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation.

NAICS Code:

541515

Amendments:

See Amendments