Grants and Contributions:

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Title:

YEP- Design & Implementation of a Multimedia B2B Digital Marketing & Communications Strategy (Women's Health)

Agreement Number:

1021816

Agreement Value:

$30,000.00

Agreement Date:

Sep 3, 2024 - Sep 2, 2025

Description:

The project involves the design, content creation and web UX/UI development and implementation a new B2B-focused digital marketing strategy for a Women’s Health Technology platform called Healthyher.Life, owned by Optimal Innovation Group. The project shall include multiple formats of digital media and B2B-focused messaging to engage and communicate with B2B customer prospects. We are leveraging the Youth Employment Program funding to hire a young professional with Masters degree in Business or Marketing and past experience with digital media marketing strategy development.

Organization:

National Research Council Canada

Expected Results:

The purpose of IRAP’s Youth Employment Program is to assist in increasing the supply of highly qualified people, promoting the benefits of advanced studies, demonstrating federal leadership by investing in the skills required to meet the needs of the knowledge economy and facilitating the transition of highly skilled young people to a rapidly changing labour market.

Location:

Oakville, Ontario, CA L6H 6X7

Reference Number:

172-2024-2025-Q2-1021816

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

835739640

Recipient Type:

For-profit organization

Recipient's Legal Name:

Optimal Innovation Group Inc.

Federal Riding Name:

Oakville

Federal Riding Number:

35072

Program:

Industrial Research Assistance Program – Youth Employment Program

Program Purpose:

Coverage:

IRAP Youth Employment Program projects stimulate wealth creation for Canada through technological innovation.

NAICS Code:

541611