Grants and Contributions:
Title:
AI Driven Offer Marketing Platform
Agreement Number:
1023803
Agreement Value:
$1,500,000.00
Agreement Date:
Sep 13, 2024 - Mar 31, 2027
Description:
Unlike online shopping which has high levels of source and shopper behavior tracking available, Consumer Packaged Goods (CPG) brands that sell in retail stores have limited resources to help them determine the effectiveness of online marketing tools to drive in-store sales of their products. The Firm is developing an AI driven platform that will provide CPG brands with predictable and measurable results as to how their online campaigns will perform at retail.
Organization:
National Research Council Canada
Expected Results:
The expected results and outcomes of NRC Industrial Research Assistance Program is focused on growing small and medium-sized enterprises (SMEs) through innovation and wealth creation for Canada.
Location:
Vancouver, British Columbia, CA V5T 1G8
Reference Number:
172-2024-2025-Q3-1023803
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
838831824
Recipient Type:
For-profit organization
Additional Information:
This agreement has been amended 1 time(s). The end date of this agreements has been modified by 182 days.
Amendment Date
Apr 27, 2026
Recipient's Operating Name:
Social Nature
Recipient's Legal Name:
Ethico Solutions Inc.
Federal Riding Name:
Vancouver East
Federal Riding Number:
59035
Program:
Industrial Research Assistance Program
Program Purpose:
The purpose of Industrial Research Assistance Program Contributions to Firms is to provide support that assists small and medium-sized enterprises (SMEs) to advance their innovation knowledge and ability to innovate, grow through innovation and stimulate wealth creation for Canada.
Coverage:
Industrial Research Assistance Program projects stimulate wealth creation for Canada through technological innovation and strengthen Canadian innovation ecosystem by creating new industrial capacity.
NAICS Code:
519130
Amendments: