Title:
AI-driven digital advertising campaign management system
Agreement Number:
1028671
Agreement Value:
$100,000.00
Agreement Date:
Jan 15, 2025 - Jun 25, 2025
Description:
Psquared is advancing its AI-driven platform to revolutionize digital advertising campaign management. The project aims to optimize real-time campaign performance and enhance decision-making capabilities for brands and agencies. By leveraging cutting-edge technology, this solution will improve operational efficiency and maximize the return on investment (ROI) for its users.
Organization:
National Research Council Canada
Expected Results:
The NRC IRAP Artificial Intelligence (AI) Assist Program aims to equip and support SMEs to incorporate AI into their core products and services and/or undertake scientific research, product development, testing, and validation. AI Assist aims to increase the number, the quality, and the competitiveness of Generative AI (Gen AI), Deep Neural Nets (DNN), and Deep Learning (DL) products created and delivered by SMEs.
Location:
East York, Ontario, CA M4C 2B5
Reference Number:
172-2024-2025-Q4-1028671
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
730760691
Recipient Type:
For-profit organization
Recipient's Operating Name:
PSQUARED INC.
Recipient's Legal Name:
PSQUARED INC.
Federal Riding Name:
Beaches--East York
Federal Riding Number:
35007
Program:
Industrial Research Assistance Program – AI Assist
Program Purpose:
The NRC IRAP Artificial Intelligence (AI) Assist Program aims to equip and support SMEs to incorporate AI into their core products and services and/or undertake scientific research, product development, testing, and validation. AI Assist aims to increase the number, the quality, and the competitiveness of Generative AI (Gen AI), Deep Neural Nets (DNN), and Deep Learning (DL) products created and delivered by SMEs.
Coverage:
The AI Assist program is designed to help innovative SMEs navigate the challenges of developing and adapting generative AI (GenAI) and deep learning (DL) solutions and to assist SMEs with awareness, planning and execution in order to develop these technologies safely and ethically.