Grants and Contributions:
Title:
Enhancing Product Discoverability in AI-Powered Search Engines
Agreement Number:
1030925
Agreement Value:
$75,000.00
Agreement Date:
May 1, 2025 - Jan 1, 2026
Description:
The rise of AI-driven search engines, such as Amazon Rufus and ChatGPT Search poses a major challenge for e-commerce businesses: existing search engine optimization (SEO) techniques, which relied on keyword-based ranking, are becoming ineffective in an AI-first shopping experience.
To address this, Ecomtent will develop new AI algorithms that dynamically adjust product descriptions, images, and metadata to align with AI-driven ranking systems like Amazon Rufus.
Organization:
National Research Council Canada
Expected Results:
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Location:
Toronto, Ontario, CA M5G 2H1
Reference Number:
172-2025-2026-Q1-1030925
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
739866143
Recipient Type:
For-profit organization
Recipient's Operating Name:
Azoma (re-branded from Ecomtent)
Recipient's Legal Name:
Ecomtent Inc.
Federal Riding Name:
University--Rosedale
Federal Riding Number:
35110
Program:
Industrial Research Assistance Program – Contributions to Firms
Program Purpose:
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Coverage:
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation.
NAICS Code:
511211