Grants and Contributions:

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Title:

YEP - Marketing Manager

Agreement Number:

1031738

Agreement Value:

$30,000.00

Agreement Date:

Jun 23, 2025 - Mar 23, 2026

Description:

LandscapeDirect is hiring a Marketing Manager to lead long-term brand development and digital growth. The focus is on improving the online plant shopping experience and building consumer confidence in the home delivery of live plants. This project will involve customer research, website optimization, and educational content to address common barriers to purchase and improve retention. In 2025, the goal is to shift to a year-round business model by expanding the product catalog to include indoor plants and seasonal offerings such as Winter and Fall decor. By refining the customer journey and growing its catalog, LandscapeDirect aims to set a new standard for buying plants online in Canada.

Organization:

National Research Council Canada

Expected Results:

The purpose of IRAP’s Youth Employment Program is to assist in increasing the supply of highly qualified people, promoting the benefits of advanced studies, demonstrating federal leadership by investing in the skills required to meet the needs of the knowledge economy and facilitating the transition of highly skilled young people to a rapidly changing labour market.

Location:

Caledon, Ontario, CA L7E 3N8

Reference Number:

172-2025-2026-Q1-1031738

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

713584134

Recipient Type:

For-profit organization

Recipient's Operating Name:

Lanscapedirect

Recipient's Legal Name:

LANDSCAPEDIRECT CORP.

Federal Riding Name:

Dufferin--Caledon

Federal Riding Number:

35022

Program:

Industrial Research Assistance Program – Youth Employment Program

Program Purpose:

Coverage:

IRAP Youth Employment Program projects stimulate wealth creation for Canada through technological innovation.

NAICS Code:

444220