Grants and Contributions:
Title:
F2025 Customer Insight CTO
Agreement Number:
1034308
Agreement Value:
$63,360.00
Agreement Date:
Aug 1, 2025 - Mar 24, 2026
Description:
OCAD U CO offers IRAP clients a ten-week participatory research workshop to learn how to foster empathy with customers, uncover customer needs, and develop impactful value propositions that align with customer motivations and behaviours. Small and Medium Sized Enterprises (SMEs) will learn how to use emerging tools and to anticipate how AI-driven capabilities will reshape customer expectations and behaviours. These services support IRAP’s mission to provide innovative assistance services to SMEs in Canada.
Organization:
National Research Council Canada
Expected Results:
The expected results and outcomes of NRC Industrial Research Assistance Program is focused on growing small and medium-sized enterprises (SMEs) through innovation and wealth creation for Canada.
Location:
Toronto, Ontario, CA M5A 3Y5
Reference Number:
172-2025-2026-Q2-1034308
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
792053738
Recipient Type:
For-profit organization
Additional Information:
This agreement has been amended 1 time(s). The total amended value is 3,500 dollars.
Amendment Date
Jan 30, 2026
Recipient's Operating Name:
OCAD U CO
Recipient's Legal Name:
OCAD U CO Corp.
Federal Riding Name:
Toronto Centre
Federal Riding Number:
35108
Program:
Industrial Research Assistance Program
Program Purpose:
The purpose of Industrial Research Assistance Program Contributions to Organizations is to support Organizations in providing innovation assistance services to small and medium-sized enterprises (SMEs) to advance their innovation knowledge and ability to innovate, grow through innovation and stimulate wealth creation for Canada.
Coverage:
Industrial Research Assistance Program projects stimulate wealth creation for Canada through technological innovation and strengthen Canadian innovation ecosystem by creating new industrial capacity.
NAICS Code:
611210
Amendments: