Grants and Contributions:
Title:
F2025 Customer Insight CTO
Agreement Number:
1034308
Agreement Value:
$59,860.00
Agreement Date:
Aug 1, 2025 - Mar 24, 2026
Description:
OCAD U CO offers IRAP clients a ten-week participatory research workshop to learn how to foster empathy with customers, uncover customer needs, and develop impactful value propositions that align with customer motivations and behaviours. Small and Medium Sized Enterprises (SMEs) will learn how to use emerging tools and to anticipate how AI-driven capabilities will reshape customer expectations and behaviours. These services support IRAP’s mission to provide innovative assistance services to SMEs in Canada.
Organization:
National Research Council Canada
Expected Results:
The purpose of IRAP Contributions to Organizations is to support Organizations in building and integrating the innovation capacity in Canada for the benefit of Firms in Canada, primarily SMEs and to support Organizations in providing innovation assistance services to SMEs in Canada.
Location:
Toronto, Ontario, CA M5A 3Y5
Reference Number:
172-2025-2026-Q2-1034308
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
792053738
Recipient Type:
For-profit organization
Recipient's Operating Name:
OCAD U CO
Recipient's Legal Name:
OCAD U CO Corp.
Federal Riding Name:
Toronto Centre
Federal Riding Number:
35108
Program:
Industrial Research Assistance Program – Contributions to Organizations
Program Purpose:
The purpose of IRAP Contributions to Organizations is to support Organizations in building and integrating the innovation capacity in Canada for the benefit of Firms in Canada, primarily SMEs and to support Organizations in providing innovation assistance services to SMEs in Canada.
Coverage:
IRAP Contributions to Organizations projects stimulate wealth creation for Canada through technological innovation.
NAICS Code:
611210