Grants and Contributions:

Back to search

Title:

Data unification and business insights

Agreement Number:

1034617

Agreement Value:

$112,700.00

Agreement Date:

Oct 27, 2025 - Mar 4, 2026

Description:

The GIST is a women-operated sports media brand, with a community of over 1 million fans who have been underserved by traditional sports media. Our community spans many channels, including multiple newsletters, job board, contests, games, podcast, social media, e-commerce, membership, and live events. Currently, user data is siloed within the different channels, and our pipeline for storing and analyzing data is almost entirely centered around our newsletters. The goal of this project is to create a unified profile for our users and data team, and rework the data pipeline to aggregate and report on user activity. This will give us a more detailed and holistic view of who our users are via their behaviors and preferences.

Organization:

National Research Council Canada

Expected Results:

The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization

Location:

Toronto, Ontario, CA M5V 1M1

Reference Number:

172-2025-2026-Q2-1034617

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

760192286

Recipient Type:

For-profit organization

Recipient's Operating Name:

The GIST

Recipient's Legal Name:

The GIST Ltd.

Federal Riding Name:

Spadina--Fort York

Federal Riding Number:

35101

Program:

Industrial Research Assistance Program – Contributions to Firms

Program Purpose:

Coverage:

IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation.

NAICS Code:

511211