Grants and Contributions:
Title:
Data unification and business insights
Agreement Number:
1034617
Agreement Value:
$112,700.00
Agreement Date:
Oct 27, 2025 - Apr 30, 2026
Description:
The GIST is a women-operated sports media brand, with a community of over 1 million fans who have been underserved by traditional sports media.
Our community spans many channels, including multiple newsletters, job board, contests, games, podcast, social media, e-commerce, membership, and live events. Currently, user data is siloed within the different channels, and our pipeline for storing and analyzing data is almost entirely centered around our newsletters.
The goal of this project is to create a unified profile for our users and data team, and rework the data pipeline to aggregate and report on user activity. This will give us a more detailed and holistic view of who our users are via their behaviors and preferences.
Organization:
National Research Council Canada
Expected Results:
The expected results and outcomes of NRC Industrial Research Assistance Program is focused on growing small and medium-sized enterprises (SMEs) through innovation and wealth creation for Canada.
Location:
Toronto, Ontario, CA M5V 1M1
Reference Number:
172-2025-2026-Q2-1034617
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
760192286
Recipient Type:
For-profit organization
Additional Information:
This agreement has been amended 1 time(s). The end date of this agreements has been modified by 57 days.
Amendment Date
Jan 28, 2026
Recipient's Operating Name:
The GIST
Recipient's Legal Name:
The GIST Ltd.
Federal Riding Name:
Spadina--Fort York
Federal Riding Number:
35101
Program:
Industrial Research Assistance Program
Program Purpose:
The purpose of Industrial Research Assistance Program Contributions to Firms is to provide support that assists small and medium-sized enterprises (SMEs) to advance their innovation knowledge and ability to innovate, grow through innovation and stimulate wealth creation for Canada.
Coverage:
Industrial Research Assistance Program projects stimulate wealth creation for Canada through technological innovation and strengthen Canadian innovation ecosystem by creating new industrial capacity.
NAICS Code:
511211
Amendments: