Grants and Contributions:
Title:
Industrial Resilience - Advanced digital marketing for scaling retail
Agreement Number:
1038089
Agreement Value:
$65,000.00
Agreement Date:
Jan 9, 2026 - Jun 30, 2026
Description:
The project focuses on improving website conversion performance by refining hero messaging, enhancing social proof, and guiding users more effectively into the product customization funnel. It includes optimizing the customizer experience, product pages, and checkout flow. Analytics, heatmaps, and funnel data will inform testing priorities, and targeted landing page variants will be developed to align with advertising and improve message match and user engagement.
Organization:
National Research Council Canada
Expected Results:
The expected results and outcomes of NRC Industrial Research Assistance Program is focused on growing small and medium-sized enterprises (SMEs) through innovation and wealth creation for Canada.
Location:
Winnipeg, Manitoba, CA R2N 0J6
Reference Number:
172-2025-2026-Q4-1038089
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
705164929
Recipient Type:
For-profit organization
Additional Information:
This agreement has been amended 1 time(s). The total amended value is 65,000 dollars.
Amendment Date
Mar 12, 2026
Recipient's Operating Name:
Sugar Blossom
Recipient's Legal Name:
Sugar Blossom Inc.
Federal Riding Name:
Winnipeg South
Federal Riding Number:
46013
Program:
Industrial Research Assistance Program
Program Purpose:
The purpose of Industrial Research Assistance Program Contributions to Firms is to provide support that assists small and medium-sized enterprises (SMEs) to advance their innovation knowledge and ability to innovate, grow through innovation and stimulate wealth creation for Canada.
Coverage:
Industrial Research Assistance Program projects stimulate wealth creation for Canada through technological innovation and strengthen Canadian innovation ecosystem by creating new industrial capacity.
NAICS Code:
33991
Amendments: