Grants and Contributions:
Title:
A structured social media strategy with an in-store demo initiative to drive awareness, trial, and sales across key retail partners and channels.
Agreement Number:
1041472
Agreement Value:
$75,000.00
Agreement Date:
Apr 1, 2026 - Oct 5, 2026
Description:
This project will test hypotheses and experiment with new mechanisms to design (or optimize) a repeatable and scalable business process, which may result in new business methods. Specifically, this project will strengthen La Presserie’s brand and visibility by experimenting and combining a sophisticated social media program with structured in store demos, merchandising support, and a retail store used as a live test hub. This project will solve a business problem for the company.
Organization:
National Research Council Canada
Expected Results:
The expected results and outcomes of NRC Industrial Research Assistance Program is focused on growing small and medium-sized enterprises (SMEs) through innovation and wealth creation for Canada.
Location:
Scarborough, Ontario, CA M1B 3J1
Reference Number:
172-2026-2027-Q1-1041472
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
787293281
Recipient Type:
For-profit organization
Recipient's Operating Name:
La Presserie
Recipient's Legal Name:
FOREST RIDGE INC.
Federal Riding Name:
Scarborough--Rouge Park
Federal Riding Number:
35097
Program:
Industrial Research Assistance Program
Program Purpose:
The purpose of Industrial Research Assistance Program Contributions to Firms is to provide support that assists small and medium-sized enterprises (SMEs) to advance their innovation knowledge and ability to innovate, grow through innovation and stimulate wealth creation for Canada.
Coverage:
Industrial Research Assistance Program projects stimulate wealth creation for Canada through technological innovation and strengthen Canadian innovation ecosystem by creating new industrial capacity.
NAICS Code:
311410