Grants and Contributions:
Title:
Development of an AI-powered assistant for optimizing digital advertising campaigns.
Agreement Number:
1041911
Agreement Value:
$350,000.00
Agreement Date:
Apr 20, 2026 - Jan 21, 2028
Description:
Development of an AI-powered assistant for optimizing digital advertising campaigns, enabling campaign managers to increase their productivity, reduce ad waste, and maximize their return on media investment.
Organization:
National Research Council Canada
Expected Results:
The expected results and outcomes of NRC Industrial Research Assistance Program is focused on growing small and medium-sized enterprises (SMEs) through innovation and wealth creation for Canada.
Location:
Saint-Jean-Sur-Richelieu, Quebec, CA J2W 2A3
Reference Number:
172-2026-2027-Q1-1041911
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
782958482
Recipient Type:
For-profit organization
Recipient's Legal Name:
Ursa Marketing inc.
Federal Riding Name:
Saint-Jean
Federal Riding Number:
24067
Program:
Industrial Research Assistance Program
Program Purpose:
The purpose of Industrial Research Assistance Program Contributions to Firms is to provide support that assists small and medium-sized enterprises (SMEs) to advance their innovation knowledge and ability to innovate, grow through innovation and stimulate wealth creation for Canada.
Coverage:
Industrial Research Assistance Program projects stimulate wealth creation for Canada through technological innovation and strengthen Canadian innovation ecosystem by creating new industrial capacity.
NAICS Code:
5418