Grants and Contributions:
Title:
Engagement and revenue optimization of digital advertising
Agreement Number:
911095
Agreement Value:
$243,766.00
Agreement Date:
Aug 1, 2018 - Feb 29, 2020
Description:
The project will add functionality which will increase the engagement of content on screens, which will increase the revenue generated from the network. In order to increase engagement the project deliverable will enable to objectively measure the level of engagement that a particular advertisement commands with a particular demographic and other external factors affect the effectiveness.
Organization:
National Research Council Canada
Expected Results:
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Location:
Edmonton, Alberta, CA T6B 2P9
Reference Number:
172-2018-2019-Q2-911095
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
817275332
Recipient Type:
For-profit organization
Additional Information:
This agreement has been amended 1 time(s). The end date of this agreements has been modified by 152 days. The total amended value is 81,766 dollars.
Amendment Date
Sep 19, 2019
Recipient's Legal Name:
Visio Media Inc.
Federal Riding Name:
Edmonton Strathcona
Federal Riding Number:
48019
Program:
Industrial Research Assistance Program – Contributions to Firms
Program Purpose:
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Coverage:
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation.
NAICS Code:
541891
Amendments: