Grants and Contributions:

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Title:

Development of Caddle Platform

Agreement Number:

911840

Agreement Value:

$202,000.00

Agreement Date:

Jul 2, 2018 - Jul 2, 2019

Description:

This project takes the current Caddle process for custom audience development, which is mostly done by humans, and proposes building incremental technology that is designed to expedite campaign planning, and drive clarity between brands and agencies regarding targeting and brand preferences. Since launch in December 2015, Caddle has partnered with marketing departments and agencies across Canada to conduct consumer research studies, distribute digital coupons, and collect high-value consumer data. Caddle has processed over 350,000 receipts and issued more than $500,000 in cash back to users – a key part of our growth plan is to not just extract more information from receipts to increase revenues from custom consumer audience building.

Organization:

National Research Council Canada

Expected Results:

The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization

Location:

St Catharines, Ontario, CA L2R 7E1

Reference Number:

172-2018-2019-Q2-911840

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

802126326

Recipient Type:

For-profit organization

Additional Information:

This agreement has been amended 1 time(s). The total amended value is 52,000 dollars.

Amendment Date

Feb 13, 2019

Recipient's Legal Name:

Caddle Inc.

Federal Riding Name:

St. Catharines

Federal Riding Number:

35089

Program:

Industrial Research Assistance Program – Contributions to Firms

Program Purpose:

Coverage:

IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation.

NAICS Code:

511211

Amendments:

See Amendments