Grants and Contributions:

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Title:

Data Curation Processes and Pipelines for AI/ML-based Trade Promotion Analytics

Agreement Number:

943862

Agreement Value:

$49,940.00

Agreement Date:

Jan 13, 2020 - Mar 31, 2020

Description:

Trade promotions by the manufacturers assume a variety of forms such as temporary price reductions, loyalty points, rebates, features, and displays at retailers that carry manufacturer’s products. The trade promotion planning problem has long been recognized by manufacturers and academic researchers. However, the progress has been constrained until recent years because of various complexities as well as limitations of existing data infrastructure and Analytics technology. This project involves developing data curation processes and pipelines in order to better assess and understand the data ecosystem in view of applying, in a subsequent phase of this endeavour, state-of-the-art AI/ML techniques to advance the trade promotion solution.

Organization:

National Research Council Canada

Expected Results:

The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization

Location:

Ottawa, Ontario, CA K1P 5V5

Reference Number:

172-2019-2020-Q4-943862

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

898693759

Recipient Type:

For-profit organization

Recipient's Legal Name:

Larus Technologies Corporation

Federal Riding Name:

Ottawa Centre

Federal Riding Number:

35075

Program:

Industrial Research Assistance Program – Contributions to Firms

Program Purpose:

Coverage:

IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation.

NAICS Code:

511211