Grants and Contributions:

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Title:

Google Analytics Synchronization Service (GASS)

Agreement Number:

981709

Agreement Value:

$86,000.00

Agreement Date:

Nov 1, 2021 - Jul 29, 2022

Description:

GASS links Google Analytics (GA) visit and event data to contact records in third party marketing systems. This allows analysis of marketing programs and return on investment (ROI) based on de facto industry standard GA attribution data. Anomalies in activity linked to the GASS Universal ID and Contact IDs allows GASS to maintain data accuracy by automatically detecting digital tracking errors.

Organization:

National Research Council Canada

Expected Results:

The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization

Location:

Toronto, Ontario, CA M5V 3A8

Reference Number:

172-2021-2022-Q3-981709

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

831583612

Recipient Type:

For-profit organization

Recipient's Operating Name:

Envoke

Recipient's Legal Name:

BetterMarketing Inc

Federal Riding Name:

Spadina--Fort York

Federal Riding Number:

35101

Program:

Industrial Research Assistance Program – Contributions to Firms

Program Purpose:

Coverage:

IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation.

NAICS Code:

511211