Grants and Contributions:
Title:
Auto Ad Adjusting Algorithm
Agreement Number:
1004513
Agreement Value:
$70,000.00
Agreement Date:
Apr 1, 2023 - Jul 31, 2023
Description:
Consumers today rely on an array of digital devices to discover local businesses they can patronize. Trying to reach these nearby consumers via digital display advertising on these devices is a very challenging process as there are literally thousands of various screen sizes that the ads have to be properly formatted to display properly to engage the consumer. Currently, that means many multiple sizes of the ads and that becomes a costly barrier to entry for smaller budget businesses as they must outsource the ad creatives. This expense makes it virtually impossible for local businesses to run targeted display ad campaigns at all. The project is to discover how to integrate into the responsive ads product(s) and remove the barriers.
Organization:
National Research Council Canada
Expected Results:
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Location:
Calgary, Alberta, CA T2S 2T4
Reference Number:
172-2023-2024-Q1-1004513
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
855311148
Recipient Type:
For-profit organization
Additional Information:
This agreement has been amended 1 time(s). The end date of this agreements has been modified by -61 days. The total amended value is 15,000 dollars.
Amendment Date
Jul 26, 2023
Recipient's Operating Name:
Shoptoit
Recipient's Legal Name:
Shop To It Inc.
Federal Riding Name:
Calgary Centre
Federal Riding Number:
48004
Program:
Industrial Research Assistance Program – Contributions to Firms
Program Purpose:
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Coverage:
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation.
NAICS Code:
45399
Amendments: