Title:
Vresh Foods Youth Project
Agreement Number:
1008054
Agreement Value:
$46,250.00
Agreement Date:
Aug 16, 2023 - Feb 28, 2025
Description:
Vresh Food’s flagship product is OG GHEE – clarified and caramelized butter. The dairy industry has struggled with consistent shrinkage over the past decade. Ghee is one of the most milk-intensive products in the dairy industry. If Vresh Foods can catalyze a culture shift in the Canadian consumer economy towards using ghee to cook, this can help bolster the dairy economy, and create opportunities for growth in new segments. One of the observations in Vresh Food’s recent operations is that less than
20% of consumers are aware of what ghee is, and how to use it in everyday cooking. A Direct to Consumer awareness campaign is required to address this. A marketing coordinator is crucial to be able to achieve this goal of category and brand awareness.
Organization:
National Research Council Canada
Expected Results:
The purpose of IRAP’s Youth Employment Program is to assist in increasing the supply of highly qualified people, promoting the benefits of advanced studies, demonstrating federal leadership by investing in the skills required to meet the needs of the knowledge economy and facilitating the transition of highly skilled young people to a rapidly changing labour market.
Location:
Calgary, Alberta, CA T2E 5G6
Reference Number:
172-2023-2024-Q2-1008054
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
783074867
Recipient Type:
For-profit organization
Additional Information:
This agreement has been amended 1 time(s). The end date of this agreements has been modified by 28 days.
Amendment Date
Jan 14, 2025
Recipient's Operating Name:
Vresh Foods
Recipient's Legal Name:
King Cobra Group Inc.
Federal Riding Name:
Calgary Confederation
Federal Riding Number:
48005
Program:
Industrial Research Assistance Program – Youth Employment Program
Program Purpose:
The purpose of IRAP’s Youth Employment Program is to assist in increasing the supply of highly qualified people, promoting the benefits of advanced studies, demonstrating federal leadership by investing in the skills required to meet the needs of the knowledge economy and facilitating the transition of highly skilled young people to a rapidly changing labour market.
Coverage:
IRAP Youth Employment Program projects stimulate wealth creation for Canada through technological innovation.