Grants and Contributions:

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Title:

Pro Podcasters Market Expansion

Agreement Number:

1018987

Agreement Value:

$175,000.00

Agreement Date:

May 1, 2024 - Apr 30, 2025

Description:

CoHost is a podcast hosting and prefix tool for podcasters who want to better understand who their audiences are. For this project, our goal is to open up CoHost’s prefix offering to the larger market of professional podcasters so they can use our data to help grow and monetize their shows. The key challenges we hope to address are: ensuring the data we provide to our users is actionable for podcasters to grow their audience base or send to sponsors, and making our data easily digestible for anyone who is reading it so the value of the podcast audience is clearly articulated. We also plan to build supplementary features to our demographic data to help professional podcasters better gauge listener engagement and connect with advertisers.

Organization:

National Research Council Canada

Expected Results:

The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization

Location:

Toronto, Ontario, CA M6C 3Y7

Reference Number:

172-2024-2025-Q1-1018987

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

748772282

Recipient Type:

For-profit organization

Recipient's Operating Name:

Quill Inc.

Recipient's Legal Name:

Quill Inc.

Federal Riding Name:

Davenport

Federal Riding Number:

35018

Program:

Industrial Research Assistance Program – Contributions to Firms

Program Purpose:

Coverage:

IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation.

NAICS Code:

51913