Grants and Contributions:
Title:
AI Driven Offer Marketing Platform
Agreement Number:
1023803
Agreement Value:
$1,500,000.00
Agreement Date:
Sep 13, 2024 - Sep 30, 2026
Description:
Unlike online shopping which has high levels of source and shopper behavior tracking available, Consumer Packaged Goods (CPG) brands that sell in retail stores have limited resources to help them determine the effectiveness of online marketing tools to drive in-store sales of their products. The Firm is developing an AI driven platform that will provide CPG brands with predictable and measurable results as to how their online campaigns will perform at retail.
Organization:
National Research Council Canada
Expected Results:
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Location:
Vancouver, British Columbia, CA V5T 1G8
Reference Number:
172-2024-2025-Q3-1023803
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Business Number:
838831824
Recipient Type:
For-profit organization
Additional Information:
This agreement has been amended 1 time(s). The end date of this agreements has been modified by 183 days.
Amendment Date
Jul 8, 2025
Recipient's Operating Name:
Social Nature
Recipient's Legal Name:
Ethico Solutions Inc.
Federal Riding Name:
Vancouver East
Federal Riding Number:
59035
Program:
Industrial Research Assistance Program – Contributions to Firms
Program Purpose:
The purpose of IRAP Contributions to Firms is to support research, development, adoption and/or adaptation of innovative or technology-driven new or improved products, services or processes in Canada up to their commercialization
Coverage:
IRAP Contributions to Firms projects stimulate wealth creation for Canada through technological innovation.
NAICS Code:
519130
Amendments: