Grants and Contributions:

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Title:

Product Management and Data Analytics on Consumer Insights for Product-Market Fit

Agreement Number:

1033088

Agreement Value:

$72,000.00

Agreement Date:

Aug 1, 2025 - Oct 31, 2026

Description:

Oolu is developing a data-driven digital platform that connects high-growth companies with experienced fractional executive talent. This project involves product roadmap development based on user research, including behavioral analytics and pricing experiments. The end-goal is to refine product-market fit and build a scalable, insight-driven platform with enhanced user experience, in order to increase customer retention, and tech-enable accelerated commercialization.

Organization:

National Research Council Canada

Expected Results:

The expected results and outcomes of NRC Industrial Research Assistance Program is focused on growing small and medium-sized enterprises (SMEs) through innovation and wealth creation for Canada.

Location:

Edmonton, Alberta, CA T5J 3R8

Reference Number:

172-2025-2026-Q2-1033088

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

795810506

Recipient Type:

For-profit organization

Additional Information:

This agreement has been amended 1 time(s). The end date of this agreements has been modified by 92 days.

Amendment Date

Jan 13, 2026

Recipient's Operating Name:

OOLU

Recipient's Legal Name:

2353098 Alberta Ltd.

Federal Riding Name:

Edmonton Centre

Federal Riding Number:

48014

Program:

Industrial Research Assistance Program

Program Purpose:

The purpose of Industrial Research Assistance Program Contributions to Firms is to provide support that assists small and medium-sized enterprises (SMEs) to advance their innovation knowledge and ability to innovate, grow through innovation and stimulate wealth creation for Canada.

Coverage:

Industrial Research Assistance Program projects stimulate wealth creation for Canada through technological innovation and strengthen Canadian innovation ecosystem by creating new industrial capacity.

NAICS Code:

511211

Amendments:

See Amendments