Grants and Contributions:

Back to search

Title:

Youth Integrated Brand and Growth Engine for Homeownership Adoption

Agreement Number:

1043905

Agreement Value:

$30,000.00

Agreement Date:

Jun 1, 2026 - Nov 30, 2026

Description:

The Integrated Brand and Growth Engine for Homeownership Adoption is a marketing and growth initiative designed to increase access to homeownership among first-time buyers. The project focuses on building a scalable, brand-led demand generation system that educates, engages, and converts prospective buyers through digital channels, partnerships, and targeted campaigns. By combining data-driven insights with personalized messaging, the initiative aims to reduce barriers to entry, improve awareness of available pathways to ownership, and drive measurable increases in qualified homebuyer demand across key markets.

Organization:

National Research Council Canada

Expected Results:

The purpose of IRAP’s Youth Employment Program is to assist in increasing the supply of highly qualified people, promoting the benefits of advanced studies, demonstrating federal leadership by investing in the skills required to meet the needs of the knowledge economy and facilitating the transition of highly skilled young people to a rapidly changing labour market.

Location:

Toronto, Ontario, CA M5J 1A7

Reference Number:

172-2026-2027-Q1-1043905

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

731586905

Recipient Type:

For-profit organization

Recipient's Operating Name:

Zown

Recipient's Legal Name:

Zown Realty Inc.

Federal Riding Name:

Spadina--Fort York

Federal Riding Number:

35101

Program:

Industrial Research Assistance Program – Youth Employment Program

Program Purpose:

Coverage:

IRAP Youth Employment Program projects stimulate wealth creation for Canada through technological innovation.

NAICS Code:

511211