Grants and Contributions:

Grant or Award spanning more than one fiscal year (2017-2018 to 2018-2019).

TUKU Inc. located in London, ON connects physical products to shoppers smartphones, providing rich product and servicex000D
information to inform and inspire confident in-store purchase decisions. They are currently in a position to collect a significantx000D
range of unique consumer purchase consideration data through query and behavior tracking, at a location and point in time wherex000D
and when the consumer is about to make a purchase. This data is extremely valuable to sellers in understanding how and whyx000D
consumers make their purchase decisions. There is a significant amount real-time information to be gathered from shoppers at thex000D
point of decision.x000D
The proposed project in collaboration with Lambton College will focus on designing different models to generate effective,x000D
engaging calls-to-action and experiences that will maintain the shoppers attention and generate meaningful, actionable insightsx000D
for the seller. These insights will enable TUKUs clients to provide better experiences to their customers which will stimulatex000D
increased sales through loyalty, customer retention and advocacy. The project will focus on real-time data collection andx000D
streaming analytics to collect all the relevant data related to customers ranging from their reviews to their online activities .x000D
A Principal Investigator,research graduate and two research students students will work closely with Tuku Inc. in carrying out thex000D
research project activities. The results of the project are projected to create jobs and provide TUKU an opportunity to remainx000D
competitive even with technology constantly evolving.