Grants and Contributions:

Grant or Award spanning more than one fiscal year (2017-2018 to 2020-2021).

One of the most demanding topics for any online business is creating efficient conversion points includingx000D
landing pages, display ads and product pages. However, there currently isn't an effective way to find the mostx000D
important component - the right picture.x000D
Lambton College and AdWiser research team collaborated to develop the foundation of a smart search method,x000D
"Wonder.pics", through the first phase of this project in 2016. Based on the foundation of the first phase,x000D
AdWiser and College researchers will make use of Artificial Intelligence (A.I.) component to find a statisticallyx000D
significant winner from many candidate pictures within the shortest possible time and with minimal userx000D
interaction. It will dramatically increase chances to find a high-efficient picture and significantly upliftx000D
conversion rate as well as help achieve other related goals. The progress in A.I. development allows the user tox000D
modify existing pictures to reach the needed combination of properties and create a picture with neatly tunedx000D
characteristics.x000D
For AdWiser, this project is an opportunity to leverage the existing technical and business expertise by shiftingx000D
its business model from service to product-oriented. As a result, it will scale its operations, dramaticallyx000D
increase income per employee, profitability and capitalization. The research team will include 1Lambtonx000D
College researcher, 2 graduates, 12 research students and AdWiser Inc. owner.