Grants and Contributions:

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Title:

Personalized progressive web application for eCommerce

Agreement Number:

EGP

Agreement Value:

$25,000.00

Agreement Date:

Jan 10, 2018 -

Organization:

Natural Sciences and Engineering Research Council of Canada

Location:

British Columbia, CA

Reference Number:

GC-2017-Q4-01869

Agreement Type:

Grant

Report Type:

Grants and Contributions

Additional Information:

Grant or Award spanning more than one fiscal year (2017-2018 to 2018-2019).

Recipient's Legal Name:

Ward, Rabab (The University of British Columbia)

Program:

Engage Grants for universities

Program Purpose:

Mobify is the No.1 provider of Progressive Web Apps for eCommerce for retailers and brands that want tox000D
close the gap between desktop and mobile conversion rates. Leading global brands rely on Mobify to growx000D
their customer lifetime value. Mobify collects billions of data points each month but currently it provides anx000D
identical mobile experience for all shoppers. Using past shopper behavior can create personalized experiencex000D
for the shoppers leading to higher customer lifetime value. Contextual information along with mobile devicex000D
usage records opens the door for analyzing the personal preferences of mobile users under different contextsx000D
and therefore enabling the development of personalized user experiences. The goal of this research is to test ifx000D
providing different experiences to different shoppers through personalized web app will increase the customerx000D
lifetime value.