Grants and Contributions:

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Title:

Boating Safety Speaks / Research That Floats

Agreement Number:

21444

Agreement Value:

$1,634,682.11

Agreement Date:

May 8, 2020 - Mar 31, 2023

Description:

Boating Safety Speaks (BoSS) is a national initiative to deliver boating safety messages like they have never been delivered before. Over its 3 years, 6 individual campaigns using Augmented Reality, an immersive interactive learning experience for boaters, will be created on subjects to reduce the frequency, duration, and severity of SAR missions. CSBC's relationships with boating safety stakeholders, marine industry, and media will be leveraged to get maximum exposure for a small media budget.

Organization:

Public Safety Canada

Expected Results:

The short term outcomes include using the knowledge obtained from a CSBC research study in behavior barriers & motivators & research built into the campaign to develop messaging strategies to reduce the likelihood of people getting into trouble on the water & the need for SAR call-outs. The campaigns will start with highly creative, boating safety messages & social media traditionally delivered to attract attention, & then use AR & “accompanying” mobile web sites to provide a full story. Medium term: These include the longer term changing of boating behavior, which will lead to less calls on SAR resources & fewer fatalities. The effectiveness measurement of the program is through quantitative research & distribution success with measurement of media impressions & online analytics of AR activations & click to the web pages. The findings of Boss both in creative execution & technology uptake will be widely shared with other boating safety stakeholders to aid in their own outreach activities.

Location:

Toronto, Ontario, CA M2J 1P8

Reference Number:

214-2020-2021-Q1-0031

Agreement Type:

Contribution

Report Type:

Grants and Contributions

Recipient Business Number:

875659864

Recipient Type:

Not-for-profit organization or charity

Additional Information:

File Number: SN202005

Recipient's Legal Name:

Ontario

Research Organization:

The Canadian Safe Boating Council (CSBC)

Federal Riding Name:

Don Valley North

Federal Riding Number:

35020

Program:

(SAR NIF) Search and Rescue New Initiatives Fund

Program Purpose:

SAR NIF provides annual funding for projects that will improve the National Search and Rescue Program. SAR NIF projects must address at least one of the National SAR Program Annual Priorities.
Potential applicants must contact one of the federal, provincial or territorial SAR partners to express interest in the program and develop proposals that address program and partner priorities.