Grants and Contributions:

The Power Within

NA190173

$1,500,000.00

Jan 1, 2021 - Dec 31, 2023

This 36-month cost-sharing project will give young people, especially girls and gender diverse youth, the enhanced skills, gendered knowledge, and resiliency they need to develop strong body confidence and self-esteem. In doing so, it will allow young women to better position themselves for leadership roles, by teaching them critical analysis to participate more confidently in present and future opportunities that help to shape leaders. Activities will include: intersectional research; the development and delivery of a comprehensive curriculum with a marginalized or vulnerable population group; the adaptation of existing Dove Self-Esteem Project materials through an intersectional lens and for the Canadian context; and the creation of a digital community for youth with supplementary resources for young people, teachers, parents and others. Other activities supported by Plan International Canada and Unilever Canada will include digital public awareness campaigns and the broad-scale delivery of Dove Self-Esteem Project programming, tailored to diverse experiences, to youth of all genders in three Regions of Canada. Beyond individual change, the project will also challenge norms and representations that affect body confidence and self-esteem to create more supportive environments at the community and systemic levels through outreach with community stakeholders and the launch of a multi-sectoral task force with industry. The task force will be jointly supported to undertake research and to develop a sustainability and action plan that supports the body confidence, self-esteem and leadership of young women and gender-diverse youth. WAGE funding is matched by a combined $1.4M from Unilever Canada Inc. and $100K from Plan International Canada Inc.

Women and Gender Equality Canada

Women and stakeholders have access to supports to address issues relating to equality between women and men.

Toronto, Ontario, CA M4P 0B3

001-2020-2021-Q3-00108

Contribution

Grants and Contributions

Not-for-profit organization or charity

Plan International

Plan International Canada Inc.

Women's Program

The purpose of the Women’s Program is to advance equality for women in Canada by working to address or remove systemic barriers impeding women’s progress and advancement. The WP supports the Government of Canada’s goal of advancing gender equality in Canada. It is consistent with Government of Canada priorities related to economic prosperity, and supports Canada’s international commitments related to gender equality.