Grants and Contributions:

Redefining Masculinity: Preventing GBV by educating youth about toxic masculinity and not being a by-stander

GV230305

$467,569.00

Oct 1, 2023 - Mar 31, 2026

Through this 30-month project, PLEA Community Services Society of British Columbia will scale the delivery of its youth-focused, gender-based violence prevention workshops to strengthen the GBV sector. It will scale to reach high-risk youth across BC including Indigenous youth, 2SLGBTQI+ youth, youth in care/custody, homeless youth, youth in alternative and mainstream schools, youth in smaller and rural communities, and youth in sports. It will address a gap in understanding among youth about toxic forms of masculinity, and the harms these can cause, to discourage young men and boys from participating in or perpetrating gender-based violence. To do so, the project will form an Advisory Committee to guide and inform the project, develop tailored workshops for each of the identified populations, and deliver workshops to these populations throughout BC. The project will also collect data, conduct evaluations, and produce a toolkit to share best practices and lessons learned on educating youth about toxic masculinity and gender-based violence. PLEA Community Services Society of BC will share its evaluation results and the toolkit with its Advisory Committee members and its partners in gender-based violence prevention so that they may replicate it or expand upon it. The first supplemental funding in January 2026 will be used to increase management oversight hours of the project. The second supplemental funding in January 2026 will be used to support an awareness campaign directed at parents of teenage boys.

Women and Gender Equality Canada

Promising practices are incorporated by the GBV sector into new or enhanced supports for target populations.

Vancouver, British Columbia, CA V5N 4G2

001-2023-2024-Q3-00050

Contribution

Grants and Contributions

Not-for-profit organization or charity

Increase of agreement value

Feb 24, 2026

PLEA Community Services Society of British Columbia

Gender-Based Violence Program

The purpose of the GBV Program is to strengthen the GBV sector to address gaps in supports for two groups of survivors: 1) Indigenous women and their communities, and 2) underserved populations (including women living with a disability, non-status/refugee /immigrant women, LGBTQ2S, gender non-conforming people and ethno-cultural women) in Canada. The Program provides grant and contribution funding to Canadian organizations to improve supports to help create long-term, comprehensive solutions at the national, regional, and local levels.