Grants and Contributions:
Title:
Organizational Strengthening & Recovery: Digital Fundraising Strategy for The Redwood
Agreement Number:
WP240082
Agreement Value:
$502,265.00
Agreement Date:
Aug 2, 2024 - Mar 31, 2027
Description:
Through this 32-month project, The Redwood will build its capacity to advance gender equality. It will address the need for a more effective organizational fundraising infrastructure. The project will include (1) auditing The Redwood’s current fundraising infrastructure; (2) developing strategies to address urgent fundraising infrastructure gaps and identifying primary needs; (3) building a digital fundraising strategy and a corresponding workplan; (4) developing fundraising templates, tools and trainings; and (5) conducting an evaluation of the project.
With the Supplemental funds and extension provided in early 2026, the The Redwood will build on the foundations established in Phase I, by (1) operationalizing its new fundraising systems through website enhancements, (2) applying survivor informed storytelling across social media, (3) establishing aligned communications and marketing practices, (4) expanding CRM and ethical storytelling training, and (5) completing an evaluation to measure capacity gains. Through this they will further advance Gender Equality.
Organization:
Women and Gender Equality Canada
Expected Results:
Women and stakeholders have access to supports to address issues relating to equality between women and men.
Location:
Toronto, Ontario, CA M6R 1W6
Reference Number:
001-2024-2025-Q2-00111
Agreement Type:
Contribution
Report Type:
Grants and Contributions
Recipient Type:
Not-for-profit organization or charity
Additional Information:
Increase of agreement value, Change of end date
Amendment Date
Apr 24, 2026
Recipient's Legal Name:
The Redwood…For Women and Children Fleeing Abuse
Program:
Women's Program
Program Purpose:
The purpose of the Women’s Program is to advance equality for women in Canada by working to address or remove systemic barriers impeding women’s progress and advancement. The WP supports the Government of Canada’s goal of advancing gender equality in Canada. It is consistent with Government of Canada priorities related to economic prosperity, and supports Canada’s international commitments related to gender equality.
Amendments: