Question Period Note: Dental Care - Marketing and Advertising for the Interim Canada Dental Benefit

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• The Government is committed to improving access to oral health services.
• It will be important for us to work to make sure eligible parents of children under 12 hear about and understand how this benefit will work so they can access the support we are providing.
• A comprehensive public education campaign is being planned.
• Early communications ahead of the advertising campaign will encourage key audiences to sign up for both CRA My Account and direct deposit in order to facilitate the quick processing of the interim dental benefit payment.
• Content will also focus on ensuring that Canadians are aware of and capitalize on key dates, events and announcements. Updates to the website will be made on an as-needed basis, based on target audiences and benefit eligibility.

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• The Government of Canada will launch an advertising campaign for the interim Canada Dental Benefit once Royal Assent is receive and the application process is open, with tailored messaging posted to a Canada Dental Benefit website, a joint collaboration between Health Canada and the Canada Revenue Agency.
• The focus of the campaign will be to raise awareness of the interim Canada Dental Benefit, including eligibility and the application process.
• Stakeholders (e.g., provincial and territorial dental associations and other interested parties) will be encouraged to promote the benefit website on their respective websites, and to share and like social media content.
• A digital toolkit will be developed in 2022-23 for distribution to partners and stakeholders (e.g. other federal departments, provinces and territories, dental associations and dentists, schools, community-based organizations and intermediaries or ambassadors in relevant communities).
• Updates will be made to the toolkit on an as-needed basis, based on target audiences.